Key insights from Béatrice Ogée, International Group Sales & Marketing Director, FM Logistic

In an era where e-commerce dynamics are rapidly evolving, understanding and implementing an effective omnichannel logistics strategy becomes crucial. Béatrice Ogée, International Group Sales & Marketing Director at FM Logistic, provides profound insights into how a sophisticated omnichannel approach can meet the complex demands of modern consumers and streamline logistics operations. This article delves into the strategic planning, challenges, and solutions associated with omnichannel logistics, highlighting how FM Logistic is paving the way for future-ready supply chains.

The impact of COVID-19 has been a catalyst for e-commerce, hence the adoption of omnichannel logistics. As of today, most of our customers have embraced omnichannel in the retail sector, but it is still more nuanced among the fast-moving consumer goods (FMCG) industry, as some companies wonder about e-commerce as a complementary distribution channel they could directly develop and operate.

Before suggesting an omnichannel solution, we always start by engaging with our customers to identify their specific needs and understand their future challenges. This step allows us to design tailored solutions in close collaboration with our customers.

It is important to note that supply chain strategies vary from one customer to another. Some opt for consolidated omnichannel warehouses where various distribution channels converge; others maintain distinct warehouses and logistics operations for each distribution channel (B2B and e-commerce).

Our objective is to create hubs in strategic locations in order to develop omnichannel multi-customer sites, enabling pooling solutions for transport. We are able to provide a fully integrated solution, from identifying suitable lands to constructing the warehouse, operating omnichannel and multi-brand or multi-client logistics operations, and ultimately delivering to the end customer through pooled transportation.

Our customers have everything to gain from a single multi-channel, multi-customer warehouse: scalability, resource and transport optimization, shared pack centers, etc. Developing an omnichannel, multi-customer hub is a long process that takes several years to prepare. It involves a significant budget, but this is an investment for the future. Our customers need to maintain a long-term vision (over six to ten years) to fully realize the transformative potential of this groundbreaking logistics model.

We want to be a guiding force in the evolution of our customers’ supply chain operations, championing a shared, multi-customer warehousing approach that unlocks efficiency, cost savings, and future-ready logistics capabilities.

Discover more about transforming your supply chain by downloading our comprehensive guide on omnichannel logistics strategies.